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‘Big Analytics’ for Hospitality
In last week’s post I proposed that the hospitality industry move past debating whether they have a big data problem and move towards admitting that they have a big analytics opportunity. In this post,...
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How Big data transforms customer relations
I ended my last blog post with the statement “We are entering the age of smart computing and Big data which totally will change the social contract and the customer-relation.” I will in this post make...
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Mass marketing vs personalisation (infographic)
85 percent of us know that websites track their online shopping behavior, a new report from ecommerce optimization company Monetate says, and 75 percent of us want retailers to use our personal...
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